New thinking

Award-winning content

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Congratulations to my client Praxity on winning Thought Leadership Initiative of the Year! I am happy to have played a small part in the team’s success by writing content to keep people informed during the pandemic. Judges praised Praxity’s Covid-19 guide which provides “extensive information” on government support and loans available in different countries. The […]

New thinking

What do you need to grow?

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When I ask my clients this question, the answer isn’t money, people or fertiliser. It’s words. They want: 1. Strong content to inform and engage 2. Better English to understand and be understood Having the right words at your fingertips helps you inform, connect, engage and be heard. Ultimately, it helps you grow. My job […]

New thinking

How to win friends with words

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You don’t need big words to impress people. In fact, the opposite is true when it comes to business communications. To engage people, you need to: Choose words that work for your target audiences Be concise; the most powerful sentences have less than ten words Write something that your audiences actually need to read Digital content, […]

New thinking

Reset, restructure and restart

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Emergency support from accounting firms is helping companies find a route to survival and recovery. Accounting professionals are working against the clock to share expertise and provide guidance to help clients navigate a way out of the crisis. Specialists around the world are collaborating across Praxity – the world’s largest alliance of indepedent accounting firms […]

New thinking

Comms crisis? A freelancer can help

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Hiring an experienced freelance writer is a low-cost, flexible way to meet your content needs during the pandemic and beyond. Communications teams worldwide are struggling to deal with a massive increase in workload. Employees of SMEs and large organisations are under immense pressure to meet the demand for clear information and expert guidance on fast-changing […]

New thinking

Remote working: how to get it right

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Covid-19 has led to a mass experiment in homeworking. Can this short-term fix be a long-term gain? Only if employees and managers are trusted and supported. Remote working can result in increased productivity and better employee morale, but poor execution during the Covid-19 outbreak could seriously hamper your company’s ability to bounce back. With so little […]

New thinking

Show you care

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Eight ways to manage content in a crisis Strong, supportive content is important for business continuity, especially during the coronoavirus pandemic. Staff, customers and other stakeholders need to know what your business is doing to manage the crisis and how you will care for them. Sending an email saying “we’re here to help” isn’t enough. […]

New thinking

Covid-19: help for your business

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How do you focus on crisis management and business continuity when the health and safety of your family, friends and communities are at risk? It’s a question business leaders worldwide are having to grapple with every day during the Covid-19 pandemic. Protecting loved ones is paramount but it’s also important to maintain business operations to […]

New thinking

How to reassure people during a crisis

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When the world turns upside down and your business is thrown in the air, you need to reassure stakeholders, clients and employees you are doing all you can to help them. This means providing accurate information, useful insights and clear guidance. From global organisations to sole traders, businesses that survive turbulent times manage change effectively and […]

New thinking

London after Brexit

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Brexit has sparked fears London will lose its status as the world’s second most important finance hub after New York. Is it just a lot of hot air? London has a fight on its hands, or so we are led to believe. Nervy businesses are relocating, moving staff or setting up new entities in rival European […]