Opinion

Lost in translation

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There’s a problem with global business.  It’s English. Companies increasingly need to translate corporate communications into English for a global audience. The problem is making sure nothing gets lost in translation, internally and externally. Even the best bi-lingual translators make mistakes. And if they don’t understand the business, its employees and its customers, they won’t understand […]

Opinion

Using the right words

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You don’t need big words to impress people. In fact, the opposite is true when it comes to business communication. “I love you,” for example. You can’t get much simpler than that. If used at the right time, in the right circumstances, these three little words can mean the world. Of course you’re not going to say […]