Congratulations to my client Praxity on winning Thought Leadership Initiative of the Year! I am happy to have played a small part in the team’s success by writing content to keep people informed during the pandemic. Judges praised Praxity’s Covid-19 guide which provides “extensive information” on government support and loans available in different countries. The […]
When I ask my clients this question, the answer isn’t money, people or fertiliser. It’s words. They want: 1. Strong content to inform and engage 2. Better English to understand and be understood Having the right words at your fingertips helps you inform, connect, engage and be heard. Ultimately, it helps you grow. My job […]
Hiring an experienced freelance writer is a low-cost, flexible way to meet your content needs during the pandemic and beyond. Communications teams worldwide are struggling to deal with a massive increase in workload. Employees of SMEs and large organisations are under immense pressure to meet the demand for clear information and expert guidance on fast-changing […]
Covid-19 has led to a mass experiment in homeworking. Can this short-term fix be a long-term gain? Only if employees and managers are trusted and supported. Remote working can result in increased productivity and better employee morale, but poor execution during the Covid-19 outbreak could seriously hamper your company’s ability to bounce back. With so little […]
Eight ways to manage content in a crisis Strong, supportive content is important for business continuity, especially during the coronoavirus pandemic. Staff, customers and other stakeholders need to know what your business is doing to manage the crisis and how you will care for them. Sending an email saying “we’re here to help” isn’t enough. […]
How do you focus on crisis management and business continuity when the health and safety of your family, friends and communities are at risk? It’s a question business leaders worldwide are having to grapple with every day during the Covid-19 pandemic. Protecting loved ones is paramount but it’s also important to maintain business operations to […]
When the world turns upside down and your business is thrown in the air, you need to reassure stakeholders, clients and employees you are doing all you can to help them. This means providing accurate information, useful insights and clear guidance. From global organisations to sole traders, businesses that survive turbulent times manage change effectively and […]
Brexit has sparked fears London will lose its status as the world’s second most important finance hub after New York. Is it just a lot of hot air? London has a fight on its hands, or so we are led to believe. Nervy businesses are relocating, moving staff or setting up new entities in rival European […]
The global economy could be rocked by multiple risks in 2020 including a pandemic, trade wars, currency wars, rising valuations and populism. What are the real risks to your business? 2020 is shaping up to be another year of slow growth coupled with some potentially big-hitting risks for organisations doing business across international borders. Global […]
How do you overcome political, economic and cultural barriers to trade in 2020? The secret lies in understanding the risks and collaborating with local experts. Go global or stay local. It’s a question many companies will face as they weigh up the pros and cons of doing business in new territories and markets in 2020. […]