Well-written content can inform, influence and inspire people to take action.
For more impact, it’s important to understand your audiences and make sure your messages are meaningful and easy to read.
Here’s how I can help:
I write compelling news, blogs, articles and digital content targeted to specific audiences to help you:
- Inform and engage
- Generate better leads
- Drive positive change
Three things to consider:
- Your objectives
- Your user needs
- The content itself
Have you heard of content design? It’s about producing content to meet user needs. I combine this technique with journalism and copywriting skills to make your content user-centred, accurate, informative and engaging.
“Ian is a valued member of the team and has significantly improved the way Praxity informs and engages with its participant firms worldwide. I have no hesitation in recommending him for any copywriting or content writing position.”
Graeme Gordon, Executive Director, Praxity Global Alliance.