Opinion

Writing great content

What does the phrase ‘content is king’ mean?

Many people think it means writing as much as possible and sending it to anyone and everyone.

This is a recipe for disaster.

Do a quick google search for something of interest, open a few web pages, go on social media. It won’t be long before you’re impatiently looking for content of value.

content pencilMost content is written by people who don’t understand what they are writing about or who they are targeting.

Many writers forget that less is more. They lose sight of the reader.

So let’s get to the point. Forget content is king. Focus instead on the idea that well written content that resonates with readers will be really useful. This is where the value lies.

When you want to write about your business, products, services or people, remember to ask yourself:

1. Who am I writing for?
2. What do I want the reader to do?
3. Do I understand the subject?
4. How do I make it clear and compelling?
5. What tone should I use?

If you don’t have the time or resources to do it yourself, employ a proven content writer, or at the very least get a specialist to proofread what you’ve written. It can save you money, help you engage your target audience and elevate your brand.

Contact me to find out more.

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