Portfolio: thought leadership

How do you write content to engage accountants and their clients worldwide?

One way is to produce thought leadership articles on issues that matter to them.  This is what I do for Praxity, the world’s largest alliance of independent accounting firms, with members in over 100 countries.

I research what’s hot, interview experts from around the world, and write insightful articles on anything from finance and technology to global affairs. My content adds value to Praxity memberships and has led to a marked increase in engagement.

Read my articles on:

digital technology

global transparency

saving the planet

“Ian is a valued member of the team and has significantly improved the way Praxity informs and engages with its participant firms worldwide. I have no hesitation in recommending him for any copywriting or content writing position.” Graeme Gordon, Executive Director, Praxity Global Alliance.