Insight & thought leadership

I write insightful articles on anything from climate change and sustainability to digitalisation, remote working and inclusion.

Praxity

Praxity is the world’s largest alliance of independent accounting firms. I write news, insight and thought leadership for its members worldwide. From fintech, business continuity and cybersecurity to climate change, inclusion and human rights. I am proud my articles played a part in Praxity winning Campaign of the Year 2018 and Thought Leadership Initiative of the Year 2020.

“Ian is a valued member of the team and has significantly improved the way Praxity informs and engages with its participant firms worldwide. I have no hesitation in recommending him for any copywriting or content writing position.” Graeme Gordon, Executive Director, Praxity Global Alliance.

Examples:

Covid response

Ethical business

Saving the planet

Diversity and inclusion

Silx

I write insights for Silx, an international content agency serving clients in the United Arab Emirates. Written to a strict brief, my content is designed to tell client stories and create great conversations with customers who wish to start or grow a business in the UAE.

“Ian is a great writer – he’s worked on thought leadership articles for several of our key clients across numerous industries. He’s reliable, gets back to you quickly, and always delivers great work on deadline. All of which is exactly what any digital marketing agency needs from a writer. Highly recommended.” Kris Evans, Creative Director, Silx.