Portfolio: insight & thought leadership

Exhibit A – Praxity

Praxity is the world’s largest alliance of independent accounting firms. I write news, insight and thought leadership for its members worldwide. From fintech, business continuity and cybersecurity to climate change, inclusion and human rights. I’m proud that my articles contributed to Campaign of the Year.

“Ian is a valued member of the team and has significantly improved the way Praxity informs and engages with its participant firms worldwide. I have no hesitation in recommending him for any copywriting or content writing position.” Graeme Gordon, Executive Director, Praxity Global Alliance.

Examples:

Covid response

Ethical business

Saving the planet

Diversity and inclusion

Exhibit B – Silx

I write insight for Silx, the international content agency based in the UAE. Written to a strict brief, my content is designed to tell client stories, reach targeted audiences and create great conversations with customers.

“Ian is a great writer – he’s worked on thought leadership articles for several of our key clients across numerous industries. He’s reliable, gets back to you quickly, and always delivers great work on deadline. All of which is exactly what any digital marketing agency needs from a writer. Highly recommended.” Kris Evans, Creative Director, Silx.