How do you write content to engage industry experts and their clients worldwide?
One way is to produce insight and thought leadership on issues that matter to them. This is what I do for Praxity, the world’s largest alliance of independent accounting and consulting firms, with members in over 100 countries.
I research big issues and interview experts from around the world. Then I write insightful articles on anything from finance and technology to global affairs. My articles were cited as a key factor in Praxity earning Campaign of the Year.
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“Ian is a valued member of the team and has significantly improved the way Praxity informs and engages with its participant firms worldwide. I have no hesitation in recommending him for any copywriting or content writing position.” Graeme Gordon, Executive Director, Praxity Global Alliance.