Deep insight

Thought-provoking articles can add real value when carefully researched and written.

When you produce insight or thought leadership articles, it is important to be:

  • Original
  • Relevant
  • Informative
  • Authoritative

Here’s how I can help:

I write powerful insight and thought leadership to drive engagement. My ‘topical’ and ‘insightful’ articles have helped my clients gain credibility and, in some cases, industry awards.

I’m proud my articles played a part in helping one of my longstanding clients win Campaign of the Year 2018 and Thought Leadership Initiative of the Year 2020.

This year, I’ve been writing insight on remote working, online banking, diversity and inclusion, cybersecurity and the impact of the pandemic on local and global business. Read my latest insights.

My recent projects include writing and editing key sections of a 70-page manifesto on the future of London for AECOM, the world’s premier infrastructure firm.

“Working to a tight deadline, Ian quickly understood the brief, conducted interviews with industry specialists, and developed content which aligned with the brief set. Ian’s flexibility in adapting copy and production of concise thought leadership was excellent and delivered to a very high standard. The changing demands of the project were well managed by Ian and his insight has been invaluable to what we hope, when launched, will be an impactful report. We look forward to working with him in future.”

Emma Vandore, Head of Content and Editorial, AECOM.

Contact me today.