New thinking

Award-winning content

Congratulations to my client Praxity on winning Thought Leadership Initiative of the Year!

I am happy to have played a small part in the team’s success by writing content to keep people informed during the pandemic.

Judges praised Praxity’s Covid-19 guide which provides “extensive information” on government support and loans available in different countries. The guide forms part of an extensive digital content initiative to help businesses respond to the crisis.

So, what does it take to win a thought leadership award?

From my experience working with award-winning businesses in different industries, I believe the secret lies in clear goals, strong content and great teamwork.

In the case of Praxity – the world’s largest alliance of independent accounting firms – I work with a global team of experts to create content to meet the needs of accounting professionals and their clients across the globe.

My role as a freelance contributor for Praxity is to write guidance and informative articles on issues that matter to clearly defined audiences. This includes conducting research, interviewing specialists and writing insight about topics as diverse as Covid-19, digital transformation, remote working, sustainability, and diversity and inclusion. The articles are published on Praxity’s website and in its online magazine.

Importantly, everyone at Praxity collaborates closely, from concept to delivery, to reach our agreed goals. It means accounting professionals and their clients can stay one step ahead.

Wherever you are on the content journey, it’s important you know who you want to engage with, the stories you want to tell and how you want to tell them.

Here are my tips for success:

10 steps to award-winning thought leadership

  1. Identify your target audiences and what they need to know
  2. Agree a content strategy
  3. Create a content schedule to include planned articles, contacts and deadlines
  4. Research the subject matter using trusted and reliable sources
  5. Interview leading experts around the world
  6. Write clear, user-centred and original content
  7. Get approvals of anyone quoted in the text
  8. Do a final proof
  9. Agree visuals
  10. Publish

Don’t forget to enter industry awards when you are proud of your content (I write award entries too).

Contact me today and let’s create better content together.