New thinking

How to reassure people during a crisis

When the world turns upside down and your business is thrown in the air, you need to reassure stakeholders, clients and employees you are doing all you can to helpĀ them.

This means providing accurate information, useful insights and clear guidance.

From global organisations to sole traders, businesses that survive turbulent times manage change effectively and communicate brilliantly.

Here are seven content rules to reassure your stakeholders, clients and employees you have their backs in a crisis:

  1. Keep it simple
  2. Keep it positive
  3. Tell them what you are doing
  4. Tell them what you want them to do
  5. Use accurate, reliable sources
  6. Be realistic
  7. Keep calm

If writing strong content and hitting the right tone doesn’t come naturally, employ a specialist.

Contact me today and build confidence and trust in your business.