“How can you write about something with authority if you are not an expert in that subject?”

It’s a question I get asked a lot.

The answer is simple: My job as a content writer is to convey information in a compelling way. I don’t need to be an expert in your industry. That’s you, your colleagues, and the information sources you want me to tap into.

If I was an industry specialist in finance, property, engineering and all the other subjects I write about, my head would explode.

Of course, it helps if I have a good understanding of what you want to say and to whom. This comes from careful research of your business and audiences, which starts long before I even think about writing or editing anything.

Adding value

What really matters is an ability to turn your thoughts, ideas and messages into something readable and meaningful – to inform, engage, inspire and motivate.

This is where the value lies.

Think of me as a well-oiled conveyor belt moving information from one place to another in a controlled way. In this case, from inside your head or deep inside your company or industry to the minds of your target audiences. The only difference is I change your information along the way to make it more digestible and enticing.

You’re the expert. I’m the conveyor. With knobs on.

Contact me today and let’s get things moving.

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