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Be irresistible.

​​Educate and influence with content that truly resonates.​

 

 

You want to guide people to your door.

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And persuade them to take action.

 

How do you get them on board?

 

The secret lies in carefully crafted content packed with golden nuggets of information and irresistible benefits.

 

This is where I come in.

 

I write persuasive, reader-focused insights and thought leadership to educate and influence. 

 

I bring people on your journey.

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A journalist and senior content writer, I am highly experienced in writing persuasive content for thought leaders, SMEs, agencies, charities and world-leading brands.

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What I write

 

  • Insights and thought leadership - turning complex ideas into enticing content.

  • News and case studies - shining a torch on what makes you great.

  • Website content - driving people to your door.

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Who I write for

 

Market leaders, agencies and disruptors in multiple sectors including health, engineering, finance, professional services, technology and travel. Clients include AECOM (construction), IGY Marinas (superyachts), Praxity (accounting), Silx (digital content) and The Proper Blokes Club (men's mental health).

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What you get

 

  • Clear messaging.

  • Compelling stories.

  • Words that resonate with your audiences.

  • Inclusive language.

  • Consistency.

  • Peace of mind.

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Recent projects

 

  • Destination guides for a luxury marina network.

  • Thought leadership on hybrid working, inclusion and sustainability.

  • Interview and stories for an exhibition about men's mental health.

  • A report on the future of London for a global construction company.

  • Marketing content for digital agencies in the UK and UAE.

  • Web content for fintech companies in the USA, Sweden, Chile and Colombia.

LET'S GO!

PLEASE
COMPLETE
MY WRITING BRIEF.

How I add value

It starts with a clear brief. Be clear about what your target audiences need and how to meet this need through carefully worded content. If you need some guidance, I can help you pinpoint what to say, how to say it, and to whom.

 

I research what you do and who you need to reach. This helps ensure the content I write will resonate with the right people. Where possible, I interview experts to gain understanding and add weight to the story. Then I write compelling content, always mindful of your readers, SEO, tone of voice and brand.

 

I enhance your own text to improve clarity, relevance and consistency. If you need a fresh pair of eyes to check for typos, errors and meaning, I do that too.

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I am flexible, reliable and responsive. I keep you informed of progress to meet your deadlines and objectives. If something's not right, I tell you. I help you achieve the best possible outcome.

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Experience

I am a newspaper journalist, copywriter and content writer with 25 years' experience writing digital and print content for SMEs and international organisations. 

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I have worked for publishing companies, digital agencies and not-for-profit organisations, both as an employee and as a freelancer. My articles have been published in newspapers, magazines and online, for internal and external audiences.

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You are in safe hands.

Awards

My client Praxity, the world's largest alliance of accounting firms, won Campaign of the Year and Thought Leadership Initiative of the Year. Judges cited my ‘topical’ and ‘thought-provoking’ articles on remote working, inclusion and sustainability. Well done team Praxity!

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Read my content in Praxity's digital newsletter.

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