top of page


Writing insights with AI could cost you.
Fast forward a year. Almost everyone is using AI to produce insights. It’s quick, it’s easy – and it’s risky. We know the power of AI to...
Ian Lavis
Feb 273 min read


How I add value as a copywriter.
I’ll let you into a secret: You don't need to be a techie to write about fintech. Or an engineer to write about nuclear engineering. But...
Ian Lavis
Oct 12, 20232 min read


Human vs bot
Can you rely on a chatbot for your content? The use of advanced chatbots like ChatGPT is making it more difficult to tell who, or what,...
Ian Lavis
May 2, 20234 min read


The words you need
How do you write for your target audiences in compelling English?
Ian Lavis
Jan 18, 20233 min read
You are the expert. I am the conveyor.
How can I write with authority if I am not an expert in your industry? The answer is simple: My job as a copywriter and content writer is...
Ian Lavis
Sep 7, 20221 min read
bottom of page